PHENOMENAL and HAYDEN5 present Own Your Crown directed by J.J. Anderson
Description :
In recognition of CROWN Day, Phenomenal produced this video in collaboration with @haydenfive and @jjxanderson to celebrate owning your crown and passing it to the next generation.
What is CROWN Day? The CROWN Act ensures protection against race-based hairstyle discrimination in the workplace and public schools. The CROWN Coalition, which advocates for the passage of CROWN Act legislation nationwide, has declared July 3 to be "CROWN Day."
Through our CROWN initiative, Phenomenal is encouraging Black women to reclaim our hairstory and celebrate our crowns. We hope to help shift culture and dialogue around natural and textured hair, beyond just anti-discrimination, to achieve respect and freedom — to express ourselves unapologetically; to wear our hair however we choose, wherever we are. - Phenomenal Team
Credits :
Production Company: Phenomenal & HAYDEN5
Director: J.J. Anderson
DP: Natalia Moscoso
1st AC: Brian Chow
Writer: Yazmin Monet Watkins Line Producer: Rhiannon Cooper Gaffer: Andy Cao Drop Kit Tech: Grant Smith Wardrobe Stylist: Natallie Cate Post Supervisor: Tiffany Brathwaite Editor: Samantha Sharkey Production Designer: Lee Yaniv HMUA: Jacqueline DeLaney BTS Photos + Additional Support: Tito Molina Location: End Results Hair Salon
Talent: @yazminmonetwatkins @tiffanygouche @alexisnrdavidson @bephie @naimajoy & Ella @joysimmonsdivadoc @amyelisajackson