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Samona was born in Coventry, West-midlands of the UK. He’s lived and worked in London for the past 10 years. Before writing and directing Samona produced award winning commercial content for a multitude of global brands (Clio Grand & British Arrow nomination). Since transitioning into writing and directing, Samona’s first short film – KINDRED, which was commissioned by the Barbican, went on to win Best Experimental at the BAFTA qualifying Aesthetica Short Film Festival 2019. Samona's second shortfilm i and i is currently doing the festival circuits, the film was commisioned by Canon and Exec Produced by Steve McQueen. Alongside that Samona is also developing a sci-fi series. Samona's latest project was a film for Greenpeace titled "Don't Stop", the film has received critical acclaim and has been selected as a Vimeo Staff Pick.