Pro
Priya Minhas
Biography
Priya is a writer, director and creative producer from London. She is currently based in New York where she develops, directs and produces original music content at Vevo. This includes live single take performances, short films, documentaries. She was worked with emerging and Top 40 artists including Billie Eilish, Yungblud, Doja Cat and Ella Mai.
Most recently she directed her first music video for Anik Khan. Her work has been featured in The Fader, Billboard and Teen Vogue among others.
Her background as a writer is integral to her narrative-focused directorial style. She is intent on telling authentic and inclusive stories.
As a writer, Priya written personal essays for BuzzFeed, Burnt Roti, and Kajal Magazine amongst others. She is a contributing writer to The Good Immigrant USA (Little, Brown 2019), an American edition of an award-winning best-selling anthology exploring race.
Priya has global experience in creative strategy and digital content production and previously wrote and produced branded content at BuzzFeed.