Adobe x Lush - Tales of Scale
Description :
My first 3D Commercial.
The request came in as miniature / stop motion, but after considering timings, concept, transitions and scale of the miniature in comparison to the real products, and considering the flexibility we have with digital animation, our concept was to work with a team that is specialised in modelling digital miniature worlds.
Working very closely with Cruiser VFX, who crafted the miniature CGI sets, and also with the constant help of Ru Warner our producer at HUSH London, I managed to learn from scratch what the workflow of a 3D project is about.
Coming from a Stop Motion background, it was interesting to see how every detail came alive one render at the time.
My task on this project, apart of directing, was also to art direct and create all the characters, which were all designed in 2D.
It was an amazing process to define the poses, clothes, hair and and most important the diversity around each one.
Credits :
Client : Adobe Inc. Marketing Manager : Alexander Meyers Creative Director : Daniel Vargas Diaz Senior Art Director : Tasnim Bhulyan
Agency: sk-mp.com Creative Director : Michael James Phillips Creative Director : Scott Kooken
Strategist : Carolina Nigro Sangoão Producer : Jessica Reynolds Director : Cris Wiegandt Production Company : HUSH London hush-london.com Executive Producer : Ru Warner Animation & Post Production : Cruiser VFX Character Design, Animatic : Cris Wiegandt Storyboard : James Gifford Sound Effects : Gerd Böttler Speaker : Jason Levine
Year of production 2020