With a fifteen-year history of creating visually rich and innovative spots, New Zealand director, Melanie Bridge, has made a name for herself by consistently delivering cutting edge spots that blend the fantastical with the real. Named one of the "Top 100 Directors in the World" by Shots Magazine, Bridge's background as a leading New Zealand commercial photographer combined with her extraordinary eye for fashion, art direction, and design has resulted in a bevy of international awards ranging from Clios to D&AD Awards. Bridge is one of the Founding Partners of global production company, The Sweet Shop.