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Profile Complete
Mustashrik Mahbub is a multi-award winning Cambridgeshire and London based, Artist & Director. A graduate of Graphic Design and Communication with Applied Arts from the Surrey Institute of Art & Design in the UK, he cut his teeth working with London’s elite advertising agencies and production houses, assisting on the visual and conceptual development of creative campaigns for brands such as Stella Artois, Absolut, Coca-Cola and Diet Coke, before moving in to Media Production.
He would go on to then co-created one of 2011’s most talked about commercials for Muller called “Wunderful Stuff”. A commercial campaign which saw the cultural rejuvenation of Roger Hargreaves much loved classic characters, Mr Men and Little Miss, Hannah-Barbera’s Yogi Bear, Mutley and Wacky Races. Continuing to impress with his unique attention to detail and intense directorial vision, project for clients commenced – Louis Vuitton, Chloe, NOS Energy, Michael Kors, Salvatore Ferragamo, UBS, and a multi-award winning campaign film for Girl Effect called “Invisible Barriers” in close collaboration with Freuds PR and Partizan, to bring about the important topics of equality, diversity, and empowerment/support via community.
Outside of classic media formats, a variety of live-multi screen visual performances for musician Ed Sheeran was created for his live tours (One and What Do I Know); which have been presented at various concerts since 2013 up to 2018 thus far. A special addition to these live visuals, Castle On The Hill, was debuted with high-industry praise at The BRIT Awards 2017 and the iHeartRadio Awards in Los Angeles.
Over these years, he has been featured in Rolling Stone, Campaign, Ad Week, STASH, Shots Magazine, Art Review, D&AD and Bloomberg News, while his animations have been nominated and winning at various film festivals (Annecy, KLIK, Kinsale, Encounters etc). Miscellaneous – Mustashrik Mahbub has scaled the peaks of Mt. Kilimanjaro, creating artwork in aid of a great cause to support Reporters Without Borders, in a campaign sponsored by W+K Amsterdam and Heineken – this voyage was documented in a mini-film. Supporting his works as an adaptable image-maker, is also an original manga adaptation of Julius Caesar by William Shakespeare which is available to purchase at all good bookstores and online in a 209 page opus – this graphic novel is listed within the American Library Associations, Top Young Adult books published since 2001, sitting alongside seminal luminaries in the graphic novel section.
Last year, Mustashrik has directed the latest music video for Elvis Costello’s “Suspect My Tears” (2018). To launch 2019, he has created the film-content and visual merchandise campaign for Mont Blanc* called #Unforgettablekiss, to celebrate love and romance this Valentine’s Day (2019).
A vibrant-staccato-animation for Latin Grammy Winners Flor de Toloache was debuted on Rolling Stone magazine along with a new contribution to Ed Sheeran’s world tour for his song Beautiful People.
On an educational front, Mustashrik has held creative workshops in Cape Town as a guest of the Open Book Festival in 2013, London at The Sir John Soane’s Museum and ICA, storytelling and mythmaking in Mykonos, and character design in Murcia during it’s mammoth Manga Festival, to name a few.
Recently, he has had the pleasure/honour of being Jury President for the Adobe x LAD Bible competition at D&AD Newblood 2019 for a brief called “Creativity For Social Good” – the application of the arts to generate debate and though for causes. In recent times, he has just wrapped a music video, produced in Paris, France, for new french electronic hip-hop duo, Sein, called “Ultra” as well as completing artistic contributions to a book of poetry this winter. The book itself is a close-collaboration with word poet/songwriter IN-Q, and is being published by HarperOne, with an international publication/release next year, March 2020. The book is called “Inquire Within” and features original artwork created solely by Mustashrik Mahbub.
He has just completed with Bootleg Films a short “DNA” Film for The Macallan for The Edrington Group. And parallel to this production, a new official music video for Katy Perry “What Makes A Woman” has been relesead from her new album Smile via Partizan Entertainment (US).