Ford - Welcome to The Club ep 1- Mustang Mafia (DC)
Description :
Ford’s newest short film centers around the Mustang Mafia, a New Orleans community of Ford Mustang fanatics who have created a community for “a bunch of good dudes with a bunch of bad cars.”
Ford Motor Company in partnership with Wieden+Kennedy New York have created Welcome To The Club, Ford’s flagship foray into human-first storytelling. Episode one of Welcome To The Club is the first short film for the new narrative-led editorial platform for Ford Motor Company. It will specifically call out the stories of the people, the passion and the purpose that drives Ford enthusiasts. Welcome To The Club introduces Bert Groves, a New Orleans community icon and leader of any Ford Mustang enthusiast’s dream club, Mustang Mafia.
The film showcases Groves' inspirations when starting the club, which counts over 300 Mustang owners in its ranks, and his philanthropic desire to feed the homeless. While giving back and engaging with the community is a large aspect of the Mustang Mafia, the invisible string tying all of these members together is their love for the Ford Mustang.
Credits :
Client
Ford Motor Company
Jess Muir, social media content and strategy lead
Agency
W+K New York
Jiah Choi,president;Marques Gartrell, chief creative officers; Eric Helin, Stuart Jennings, executive creative directors; Dan Peters, Reef Younis, creative directors; Dylan Simel, art director; Nickolas Sugai, copywriter; Nick Setounski, head of production; Jessica Griffeth, executive producer; Jake Freeman, sr. producer; Zachary Winterton, designer; Erica Remmele, studio artist; Alix Toothman, group strategy director; Caroline Tseng, group social strategy director; Darren Wong, strategist.
Production
RSA Films
Jared Malik Royal, director; Rivers Cahee, co-writer; Luke Ricci, president/exec producer; Matilde Ramos Pinto, exec producer; Jeremy Blum, line producer; Natalie Orsi, production coordinator; Danyal Niazi, DP.
Editorial
Final Cut
Matt Carter, editor; Kaylin Smida, assistant editor; Michael Wadsworth, Laura Mirabella, post producers; Sarah Roebuck, post exec producer.
Color
RareMedium
Mikey Rossiter, colorist; Heath Raymond, sr. color producer.
Music
Jet Life Recordings
Title: “Stoned on Ocean” from artist/writer Curren$y. Music Company Black Cloud Music Group, EJ2, Motif, titles; Black Metaphor, artist/writer.
Sound Design/Mix
Machine Sound
Alex Bingham, engineer; Chantelle Donovan, Nicole Watlington, assistant engineers; Matej Oreskovic, exec producer; Andi Lewis, producer.