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Hello, we are the Fridman Sisters. Lina + Maira
With a background steeped in art – growing up between their parents’ darkroom and art studio in Brazil – Lina and Maira have a natural talent for telling cinematic stories in a way that connects with people. Their unique sensitivity and imaginative world always stands out. Their work often features elements of magical realism, beautiful imagery, and tailored cinematography which drive their stories forward in a very human approach.
They directed the acclaimed Nike commercial The Doll I've Never Asked For and among many accolades, they won at the Young Director Awards and The Art Director’s Club Young Guns. In 2022 their film New Fairies telling the story of the skateboarder and Olympic medalist Rayssa Leal won at Cannes Lions for best film.