The Fridman Sisters

The sisters Lina and Maira, better known as the Fridman Sisters, grew up in and around their father’s photography darkroom and mother’s arts studio, where they nurtured their fascination for moving images. After seven years working as production designers the duo moved into directing and established a highly cinematic and art directed film style. They draw upon their dreams and references collected through their journeys worldwide to conceive a very detailed and visual universe. In 2019, they directed the acclaimed Nike commercial "The Doll I've Never Asked For", telling the story of the Brazi...