Rocio Crudo. Raised and based in Buenos Aires - Argentina. She studied at Universidad del Cine (FUC) from 2007 until 2012, and recently won a special mention degree at Lions Masters of Creativity at the Cannes Lions Festival. Now she is represented by Rebolucion, Armando Bo's production company in Buenos Aires, LA, and São Paulo. Besides working in advertising, she is currently working on the development of her first feature film. With a very particular female view, her work transforms detail into truly powerful images.