Rocio Crudo. Raised and based in Buenos Aires - Argentina. She studied at Universidad del Cine (FUC) from 2007 until 2012, and recently won a special mention degree at Lions Masters of Creativity at the Cannes Lions Festival. Now she is represented by Rebolucion, Armando Bo's production company in Buenos Aires, Los Angeles & São Paulo. Besides working in advertising, she is currently working on the development of her first feature film. With a very particular female view, her work transforms detail into truly powerful images.