Whether it's a fresh new music video or stylised branded content, I don’t confine myself to the director’s chair and love getting involved with building out sets or squeezing the essence in the editing room. My sweet spot is a nostalgic aesthetic, with a modern tone, and a little bit of cheek. Bursting with colour, my work is people-centric – exploring the weird, nuanced, and down right gorgeous. With an emphasis on high fashion styling, bold locations, and female-powered crews the process is as beautiful as the outcome. My clients include a bunch of record labels and artists (EMI Music, Ultra Music, AlunaGeorge, Cautious Clay, EVA) as well as some juicy brands (L’Oreal Paris).