EFC - BORN
Description :
Creating a piece with a captivating visual appearance was the ultimate inspirational style for Born. We Played around with natural moments with B -roll and well-planned out shots aiming for a combination of cinematic and an observational look and feel. I liked the idea of experimenting with lighting, while using different color tones to give it a fantasy-like feel, and explore some sort- of -gaming, world while adding live footage to bring the reality part of it in. The narrative and performance parts focused on the concept of fighting two inner voices. When I had a conversation while meeting Rayo he explained to me for most fighters they choose to sign a waiver as a professional athletes which intensifies their will to fight with everything they have left. at that moment I thought what a great metaphor for life for most -' The will to keep fighting' So out of the respect for the EFC world and their fighters we created born.
Credits :
Full film version
Brand Sports Film: EFC Pro Athlete: Adrain (Rayo )Sanchez Pro Athelete: Gideon (Juggernaut)Drotschie
Director : Lucinda Ohlson Dop : Stephan Hambsch