Cancer Treatment Centers of America “Speed of Care”
Description :
Filmed at a CTCA treatment center in Chicago, Illinois, this project held a special place in my heart as we worked with three non-actor patients, creating an intimate and meaningful experience. Often, clients express concerns about capturing authentic performances from non-actors. To address this, I employed a valuable approach, especially with the incredible superheroes who are cancer survivors. Prior to the shoot, I took the time to connect with each individual, forging a personal bond and understanding their unique stories. Stepping onto a set for the first time and sharing a life-changing experience can be intimidating, so it was my priority to ensure they felt confident and embraced as part of our extended family. In fact, Karla and I remain close friends to this day.