Become - The New Menopause
Description :
Become is a London based start-up that has developed basic undergarments to help women manage the most common symptom of the menopause, the hot flush. The brand wanted redefine the narrative around the menopause with the target consumer profiles reporting they were unhappy with how women in their late forties and early fifties were being presented by brands in general.The video provides a visual on the consumer journey representing life with the menopause before encountering Become progressing to a more unstoppable place where symptoms are now manageable. Getting under the skin of the menopause, envisioned a slow and sluggish symbolic representation of the menopause with art direction providing visual queues that speak directly to menopausal women trying to manage the hot flush. With the help of Become life improves and mojo returns, sound, edit and narrative following suit leaving the characters as well as the customer in a much more empowered place. She's got this