Plan International - The Heavy Gown
Description :
Every day girls are taught 'lessons' they never signed up for. They are told who they should be, what they should look like, how they should act and what they can achieve. 'The Heavy Gown' is a physical representation of the gender stereotypes that continue to weigh girls down.
'The Heavy Gown' was commissioned by Plan International UK to launch with the United Nations 'International Day of the Girl 2021'. It calls on all of us to "Pull the thread" and unravel the stereotypes that limit girls' potential. Imagine a world where girls are no longer restricted by outdated expectations - what they could do, invent and accomplish.
Credits :
Client: Plan International UK
Agency: Cubaka
Partner/Head Strategist: Olly Honess
Senior Account Manager: Nicole Riccardi
Account Executive: Katie Gavriel
Junior Strategist: Amanda Christensen
Production Company: Double Dice Films
Producer: Harry Burnett Rae
Exec Producer: Charles Gordon
Production Manager: Lina Portnova
Talent: Ayten Goksan
Writer + Director: Lauren Midwinter
Choreographer: Kloé Dean
Director of Photography: Nathalie Pitters
Assistant Director: Yasmin Godo
Focus Puller: Louis Vella
Steadicam: Sebastien Joly
2nd AC: Riccardo Angeli
Gaffer: Jono Smith & Jason Clare
Trainee Spark: Michael Kedracki
Costume Designer: Claire Ashley
Wardrobe Assis: Vicky Turner
HMU: Billie Mckenzie
Runners: Cameron Dupuy + Alfie Newson
Composer: Jo Paterson
Voiceover Artists: Tia Sinclair, Alix Perry, Adrian Mahon
Sound Design: Calum Sample
Editors: Alex Janaszewski & Kasia Jarco
Grade: Keidrych Wasley
Sound Design: Calum Sample