Estrella Jalisco - Share For Good
Estrella Jalisco, a beer imported from Mexico, says it figured out a way to erase some of the vitriol hurled at Mexicans on Facebook.
Previously if some Facebook users typed "Mexicans are" into the social network's search bar, it would auto-fill with negative words, including "lazy," "loud," "animals," and "ugly," according to the brand. But the brew, with help from its agency, David, says it has "tricked" Facebook's search algorithm into producing positive auto-filled terms by flooding Facebook with positive content about Mexicans. Indeed, when tested on Thursday by Ad Age, the search "Mexicans are" auto-filled with phrases like "caring," "great" and "passionate." - Ad Age