Nike 'We've Always Done It'
Description :
Client: Nike
A new film by Nike Women from France celebrates the power of womens bodies in poetry and movement, with a performance by Belen Leroux, the artist and dancer for Dua Lipa.
Shot by Prettybird director Eloise King in Paris, the ad promotes Nikes FK Fenom Bra ahead of the Womens World Cup for soccer this summer. Its intended to evoke a mediated dream beginning with Leroux waking up and working out with a diverse group of women. The workout morphs into a surreal dance set to a poetic narrative, entitled We've Always Done It. The lyrics emphasize how its our birthright to love and listen to our bodies.
Distribution Details :
Credits :
Client: Nike
Production Company: PRETTYBIRD UK
Director: Eloise King
Director of Photography: Amelia Hazlerigg
Co-Founder UK/Exec Producer
Head of Production: Hannah May
Producer: Hannah Bellil
Production Assistant: Chris Murdoch
1 st Assistant Director: Will Jasper
Movie Operator: Ricky Patel
Production Designer: Joseph Bond
Stylist: Theo White
Makeup Artist:
Hair Stylist: Isaac Poleon
Edit House: Work Editorial
Offline Editor: Anne Perri
Original music written and produced by:Asriel Hayes
Poem written and spoken by: Abondance Matanda
Colour House: Electric Theatre Collective
Colourist: Luke Morrison
Focus Puller: Louise Murphy
Clapper Loader: Abigayle Blacow
Gaffer: Edel Gardner
Electrician: Cleo Vogler
Electrician: Max Milner
Stylist’s Assistant: Rashida Taylor
Makeup Assistant: Daisy Moore
Hair Assistant: Omar Majid
Art Department Assistant: Bernice Mulenga
Offline Editor Assistant: Bea Icke @beaicke
Offline Producer: Elle McNaughtan
Colour Producer: Oliver Whitworth
Sound House: Wave
Sound Designer: Martin Leitner
Sound Post Producer: Beth Tomblin
Runner: Steven Charalambous
Runner: George Garnish
Production Runner: Scarlett Anderson
Production Runner: Luena Amaral
Production Runner: Enrique Da Silva
Work Experience: Candyce Hallpike
Camera Supplied by: Take 2
Lighting Supplied by: Pixi Pixel
Featured talent:
Belen Leroux
Tanya Compas
Jess Young
Cherelle Brown
Abondance Matanda