UPS - Forged by Fire
Description :
In honor of the AAPI Appreciation Month and Pride Month, we shot a UPS Proudly Unstoppable campaign film, Forged by Fire, partner to help AAPI-owned small businesses rise. Much gratitude to all involved. VISIBILITY TRULY DOES MATTER!
AAPI stands for Asian American and Pacific Islander. The term is used to describe a diverse and fast-growing population of 23 million Americans that includes roughly 50 ethnic groups with roots in more than 40 countries. Asian American Pacific Islander Heritage Month (AAPIHM) falls in May because of several historical milestones, including the 1843 arrival of the first Japanese immigrants, and Chinese laborers’ enormous contributions to building the transcontinental railroad, which was finished in May 1869.
Awards :
ADC Fusion Cube Award