"Rewrite the Rules" for Mejuri
Description :
At Mejuri they say "buy yourself the damn diamond". This is the story of where that came from. The film focuses on the the founder of global jewelry brand, Mejuri. Noura Sakkijha shares her personal story and what motivated her to break out of the traditional, gendered tropes that surround the jewelry industry. We spend a day with Noura as we get to hear from her directly about why she started the company and how it shook things up in the industry.
Shot on Kodak 250D 16mm film.
Credits :
Director: Talia Green
Producer: Natasha Holly
Production Coordinator: Annelies Clara Baltazar Production Company: Ntropic
Founder and CCO: Nate Robinson
Chief Client Officer: Lee Wilson
Creative: Cheyenne Miller
DP: Rachel Batashvilli
Assistant Director: Conor Hibbler
16mm Cam Op: Sawyer Gaunt
1st AC: Steven Tong
2nd AC: Evan Wilkins
Stylist: Emily Bess
Tailor: Tae Yoshida
Hair & Makeup: Roberto Alvarado
Set Designer / Props: Elaine Winter
Gaffer: John Guillen
Grip: Natalie Larkowski
Swing: Joe Katulak
Sound: Haylely Wagner
DIT: Jon Osterman
VTR: Edwin Delfonso
Post Producer: Laura Noonan
Editor: Catherine Gionfriddo
Color: Ayumi Ashley
Production Assistants: Zulema Calixto, Taylor Musgrove, Jauwon Givens