Trident ‘Wondermint’
Description :
This exuberant global brand campaign was brought to life with our wildly creative approach to live action, stop motion and other animation techniques.
Partnering with Saatchi & Saatchi, we created unique variations of the campaign for different markets and regions around the world. Our designers and animators created new stop-motion sequences with packs of gum from the entire Trident–chewing planet. Now we know how to say “smile” and “fun” in sixteen languages.
We began by building a detailed mood video and a smart, engaging and fun script. We then created an organic but highly detailed shot list that would capture both the emotional and sensory experience of chewing gum.
Credits :
Studio: Eyeball
Directors: Lucas Borras & Jesse McGowan
Cell Animator: Luca Vitale