Air Kasbah
Description :
2020 has grounded planes on the floor and our asses on a couch!
Of all the devastation caused by this pandemic, too little is said about the lack of rihet lebled (homesickness). Whether you are a new arrival or a child of a bledard (immigrant). Whether you came by desire
or by necessity... this missing is strong and legitimate.
I wanted, through this film, to evoke el ghorba, the exile, the homesickness, the lack which results from it. Over the weeks and months, I realized that I missed even Air Algérie, the line before boarding, the too familiar stewardesses, the captain doing stand-up comedy, the mamas with their many Tati bags...
Beyond the desire to go home, I also felt nostalgic about air travel.
I then imagined and fantasized a flight on a fictitious company, like a group of friends who had created a fake plane. An assumed kitsch decor, in homage to the Egyptian films of the 70s.
To take these codes and modernize them, with a resolutely queer cast and a collaboration with the designer Kenza Taleb Vandeput, creator of the brand Kasbah Kosmic.
It is a brand with a strong AD. Decalée, fun, playing with kitsch and inspired by the current Algeria, its souks, its counterfeits and its pop culture.
I like the use she makes of luxury logos, by matching them with each other or with more sportswear brands, always adding a touch or a wink to the Maghrebian culture... So we can see an LV with a Nike, a Chanel and a Shashya....
Upcycled, these unique pieces based on recovered materials question our relationship to production and consumption.
She appropriates the logos of the fashion houses. Just as brands sometimes appropriate our cultures, our codes and our creativity.
This film invites you to embark towards the nostalgy of exile.
Credits :
Réalisation @sarraryma Production @colors @julie__mathieu @dienguss Dir Prod @slv_zm Mise en scene @marie.zbn Casting : @khalti_rnb Choregrapher : @simomo_bouj
Styliste @laureorsetprelet Ass Styliste @sophialang
Set Design / incroyable conception de l’avion, du décor et des accessoires @louisemekylla
DOP : @laurenceheintz
MUA @louma.sliti Hair @sachagiraudeau Photographe @nna_prokulevich
Making of & prise de son @pauline_forte
Cheffe Monteuse @tianesm Motion Design & conception graphique (logo) @louisi.louise Etalonnage @laurent_ripoll_films
Composition Musicale & Mix @ laccame Romain Pilorget Voix off : @linakherrat16
Catering @saint_lucyfer
Modeles : @mashakils @ngozozo @bouhyachaka @faramante @whoslimo @anabnmr @sabrine4026
Léana Zeitoun Commandant de bord Modele photo : @tontonmicmac
Lunettes @on__view
Un grand Merci au @studiojacquesparis pour l’accueil Merci à @rvzparis @everest_studio
Sample : le commandant - Farid Kessaissia "Farid le Rockeur " dans l'emission Bled Music diffusée sur ENTV en Algérie. Voix - Houria Aïchi raeyan el exil