Comcast - Keep Rising - Directors Cut
Description :
NBCUniversal parent Comcast Tuesday went live with Comcast RISE, a program to help minority-owned small businesses hit by COVID-19 that offers grants, equipment, internet access, commercial production, free ads and marketing advice. It’s part of a broader $100 million initiative the conglom announced in June.
Comcast began testing the ‘Comcastrise.com’ portal last week and will start publicizing it today, asking for businesses to apply for help in four areas: marketing consulting, access to television inventory, creative production and technology upgrades. It will announce a group of winners each quarter. Businesses not chosen can re-apply. Winners of the first round will be announced Nov 28, Maria Weaver, CMO of Comcast Advertising, told Deadline. The goal is to touch “thousands of businesses,” she said.
Comcast is starting with U.S.-based Black-owned small businesses. The next wave of the multiyear program will expand eligibility to enterprises owned by Black, Indigenous and People of Color (BIPOC). All small businesses can sign up immediately for free marketing insights.
Comcast RISE is a piece of the larger Diversity, Equity and Inclusion initiative. It brings together Comcast Business and Effectv, the advertising sales division of Comcast Cable. It’s available throughout Comcast’s large cable footprint.
“RISE really addresses a group and a population that we know has been so hard hit by COVID-19 … helping them get back on their feet,” Weaver said.
Distribution Details :
Credits :
Agency
Chief Creative Officer Dabo Ché
Executive Producer Gabrielle Shirdan
Executive Producer Michael Lenic
Producer Paige DeMarco
Prod Supervisor Steven Kostyo
Asst Prod Supervisor Nikki Coachman
Music by Coleman “Butter” Craddock-Willis
1st AD Gabe Blom
2nd AD Dan Majkut
DP Jomo Fray
1st AC Chevy Anderson
2nd AC Storr Todd
DIT Michael Kellog
Gaffer Justin Davis
88 Electric Bobby Henry
Generator Op Collin Quinlan
Key Grip Rashad Clinton
Best Boy Grip Ryan Coleman
Production Designer Latisha Duarte
Set Decorator Kimberly Fisher
Prop Master Rels Douglas
Prop Rohan Findley
Wardrobe Stylist Jennifer Brownstein
Make-Up Artist Ellen Bodkins
Lead Driver Chris Cornak
Motorhome Driver Jason Dowd
Equipment Driver Edward Marquette
Location Manager Dave Clark
Covid Medic Jayne Radunowich
PA Prod Truck - Nelson Diaz
PA Prod Tuck - Victor Vasquez
PA Johnny Rivera
PA Bryan Labas
PA Chris Ramos
PA Nahid Shamsuzzoha
PA Ore Zaccheus
PA Nick Daly
PA Barnabus Crosby