Instagram | Smooth Moves
Description :
Instagram itself is fun, inspiring, colourful and engaging, and that’s the tone I wanted to bring to this campaign. The colour palette, through costume and art direction, the cinematic style, of camera techniques and lighting, tie the film together and make it feel bright, vibrant and full of youthful energy. Every aspect is visually engaging and upbeat. And just like the app, it’s where grounded authenticity meets cool tech and larger-than-life creativity. Ultimately, it is the balance of all these parts that set the right tone for our messaging to transpire and positively communicate our key points of the platform.
Credits :
AGENCY: 3Q DEPT DIRECTOR OF VIDEO PRODUCTION: KENT ZAMBRANA PRODUCER: SEANA MALONE EXECUTIVE CREATIVE DIRECTOR: JULIA THIEL ASSOCIATE CREATIVE DIRECTOR: MY LOU VANG ASSOCIATE CREATIVE DIRECTOR: BROOKE RANDEL ART DIRECTOR: BEN FONG COPYWRITER: ZOE NELSON
PRODUCTION: FAMILIA DIRECTOR: LU XIAO WEI MANAGING DIRECTOR: TOBY WALSHAM EXECUTIVE PRODUCER: MIKEY LEVELLE EXECUTIVE PRODUCER: CIARAN BENNETT PRODUCER: HARRIET TOWLER DOP: MARCOS HASTRUP
MADREFOCA PARTNER: ALEJANDRO SAEVICH EXECUTIVE PRODUCER/ HEAD OF PRODUCTION: IHXEL PÉREZ PRODUCER: IVÁN MUÑOZ CONTROLLER: SAÚL ZÚÑIGA FLORES
PRODUCTION MANAGER: ARMANDO PADILLA PRODUCTION COORDINATOR: MONSERRAT HERNÁNDEZ UNIT MANAGER: DAMIÁN LÓPEZ APOC: DIANA COTERA KEY SET PA: RAÚL LÓPEZ PA: JONATHAN BOBADILLA GALÁN PA: ÁNGEL SEBASTIAN LEÓN ORTIZ PA: SERVICIO SOCIAL DAVID JAIMES CHAPERONE: KARLA DÍAZ
1ST AD: TESS FERNÁNDEZ 2ND AD: EDISON PAZ 2ND 2ND AD: NOÉ JAFETH MORENO JUÁREZ
PRODUCTION DESIGNER: DANIELA TERESA ROJAS MONT DECORATOR: ALEJANDRA BORRE DECORATOR ASSISTANT: ANA KAREN MORENO RAMOS ART COORDINATOR: ARACELI MARTÍNEZ ESQUEDA ON SET DRESSER: SERGIO IVÁN MENDOZA SÁNCHEZ
WARDROBE STYLIST: PAOLA ALFARO WARDROBE COORDINATOR: FERNANDO CAPURRO WARDROBE ASSISTANT: DANIELA NAVARRETE MAKEUP ARTIST: GEO PRIETO MAKE UP ASSISTANT: LUCERO BELTRÁN PEREYRA
CAST: YUNA PARK & ZULEIKA SUÁREZ CASTING: MARCO AGUILAR PHOTOGRAPHERS: CLUB LOCAL LOCATION MANAGER: MARTHA FLORES
OFFLINE EDITOR: LU XIAO WEI ONLINE POST PRODUCTION: OKAY STUDIO HEAD OF PRODUCTION: DAVID THOMAS POST PRODUCER: SARA KURP COLOURIST: RUTH WARDELL VFX: OKAY STUDIO
MUSIC COMPOSITION & SOUND DESIGN: AMBIT SOUND COMPOSER: LAURIE SHENODA SOUND DESIGNER: LAURIE SHENODA