Levi's "I Shape My World" Anthem
Description :
To celebrate International Woman’s Day, Levi’s continued its ongoing initiative “I Shape My World” with a global campaign featuring 4 inspiring woman. Music producer Jekka, award winning journalist Melis Alphan, computer scientist Joy Buolamwini, and skater/mentor Myriah Marquez all address a situation a lot of women face - the use of the qualifier “female” when they describe what they do ie: “female filmmaker” or “female cyclist.”
Credits :
Client: Levi’s Agency: AKQA Executive Producer: Heather Harlow Senior Producer: Nadia Pack Creative Director: Jen Hays Art Director: Kara Smarsh Copywriter: Emily Chan
US Production Production Company: Greenpoint Pictures Director: Nina Meredith Director of Photography: Mack Fisher
International Production Production Company: CO IstanbulDirector: Tatiana Chekhova Director of Photography: Olga Pankova Production Personnel (Russia) Anastasia Milovanova, Dmitriy Zhitnushkin, Inna Zharkova
Post-Production: Even/OddExecutive Producers: Malcolm Pullinger & Mohammad Gorjestani Post-Producer: Heron Bourke Editor: Ashley Rodholm Color: Ayumi Ashley (MFD) Music Composition, Sound Design & Mix: Squeaky E. Clean